Avon Foundation for Women signs partnership to WAGGGS to bolster the fight against gender-based violence


25 November 2019 – Leading direct selling beauty and personal care company, Avon Justine, was selected to partner with the World Association of Girl Guides and Girl Scouts (WAGGGS) – the largest voluntary movement dedicated to girls and young women in the world with 10 million members across 150 countries – to complement and support ongoing campaigns against gender-based violence.


The partnership with the Avon Foundation will be activated in South Africa, Argentina and the Philippines.


The partnership is a culmination of a $500 000 investment that the Avon Foundation Board of Directors pledged to fund campaigns aimed at combating gender-based violence such as the Vital Voices initiative which hosted a series of workshops and training programmes to support anti-gender based violence programme in Cape Town; Mar del Plata, Argentina; and Manila, Philippines and the activities that will form part of the partnership with WAGGGS.


“This new partnership aims to support our Girl Guiding and Scouting associations in South Africa, Argentina and the Philippines to design and implement girl-led advocacy campaigns. Each campaign will focus on challenging harmful norms and beliefs, while raising awareness about specific forms of violence and influencing those in power to make changes that improve the lives of girls at a local and national level,” said Sarah Nancollas, CEO of the World Association of Girl Guides and Girl Scouts.


“Avon and WAGGGS will be working together for a year to inform, support and raise awareness on violence against women through the voices and commitment of girls and young women themselves,” said Bridget Bhengu, Director of Corporate Communications at Avon Justine SA.


As part of this partnership, Avon associates and Representatives will get an opportunity to participate and engage in grassroots advocacy campaigns developed by Girl Guides and Girl Scouts in each country. Avon country offices are expected to create strong local and community relationships and collaborate with girls and young women to share knowledge on awareness raising and education on gender-based violence.


Girl-led stories and educational content will be developed by the WAGGGS team to be distributed through the Avon communication channels. This will allow Avon to start a conversation with its customers and empower more women on what needs to change in order to end gender-based violence.


“This partnership is premised on the conviction that girls are more than just victims, they are agents of change. With the right support, Avon believes that they can be instigators of their own futures and the leaders of change within their communities,” adds Bhengu.

In line with its brand promise of combating gender based violence, Avon will also join the global community in commemorating 16 Days of Activism against Gender-Based Violence by supporting the United Nations UNiTE to End Violence Against Women Campaign which is known as Go Orange.


The colour orange symbolizes a brighter future, free from violence. Avon will contribute to the global initiative to “orange the world” by going orange for the duration of the 16 Days of against Gender-Based Violence . Around the world, Avon will turn its social media channels orange, introduce a limited edition orange logo for online channels and launch a frame for photos on social media.


16 Days of Activism against Gender-Based Violence is an international campaign that takes place every year between the International Day for the Elimination of Violence Against Women on 25 November and the International Human Rights Day on 10 December.


The campaign rallies individuals and organisations around the world to call for the prevention and elimination of violence against women and children. Avon and the Avon Foundation for Women have already donated in excess of $65 million globally towards causes that are combating the scourge of gender-based violence.


“Violence against women and girls is often a silent epidemic and those who are the receiving end of this human rights violation are often unseen and unheard. It is a pandemic that knows no class, race, religion or creed. Avon research has found that 38% of abuse victims are unsure where to seek help and 60% do not believe their claims will be taken seriously,” says Bhengu.


To date Avon has raised and donated over R7 million in South Africa to NGOs fighting gender-based violence. This year marks 15 years of Avon Justine support for 16 Days of Activism against Gender-Based Violence. In South Africa, Avon’s flagship anti-gender based violence initiative, Speak Out Against Domestic Violence has served 11 million women and educated 29 million women about domestic violence.


At a global level, Avon and the Avon Foundation have reached 34,3 million people, distributed 5,7 million educational materials and directly helped over 500 000 women.  Through its 10-year partnership with Vital Voices, Avon has reached 2,3 million people in 66 countries.


“Violence against women is a gross violation of human rights and dignity that should be top of mind beyond the 16 Days. We call upon the private and public sector, civil society organisations, men, women and children to work towards a safer country for all and to join forces to ensure that we eradicate this scourge in our lifetime,” says Bhengu.


According to statistics released by the Justice Department, one in four women in South Africa is in an abusive relationship. The Medical Research Council (MRC) estimates that a woman is killed every eight hours in the country. Avon launched the Speak Out against Domestic Violence programme in South Africa in 2008 to address gender based violence.


About Avon

Avon is the biggest direct-selling company in South Africa and has been empowering South African women for over 20 years through by providing high quality value-for-money beauty products, and an opportunity for earning and financial freedom. We release 12 issues of our brochure every year, which is available in printed as well as digital formats. These brochures include our beautiful portfolio of beauty and related products at affordable prices. Avon make up has been recognised as the “coolest make-up brand” in the country for 6th consecutive year! Our Fragrance brands are also South Africa’s favourite, with our Iconic Far Away being part of our local heritage. Visit my.avon.co.za for more information


About Avon’s Promise to Help End Violence Against Women and Girls

Avon Justine has a long standing campaign to end violence against women and has partnered with People Opposing Woman Abuse (POWA), the TEARS foundation, the Saartjie Baartman Centre for women and children, Yokhuselo Haven, the Epic Foundation, WARear, Mosaic, Lawyers against Abuse and the 1000 Women’s Trust to progressively move towards achieving this goal. Over the past five years, more than R8 million has been raised by Avon and donated to these partners.


About Stand4her

stand4her is Avon’s plan which aims to improve the lives of 100 million women every year. It is our global response to the barriers still holding women back from reaching their full potential. It aims to improve the world by advancing their earning potential through the power of beauty, and their ability to live a safe and healthy life.


About Direct Selling

Direct selling is the marketing and selling of products directly to customers away from a fixed retail location. Direct selling can be conducted one-on-one, in a group or party format, or online. At Avon, the “direct” part of direct selling also refers to the personal component of this sales channel; it’s about building relationships with people and offering them a high level of service and personal attention.


About My Avon Store

My Avon Store is designed to help make earning easier for independent Representatives and to help them grow their sales. It helps new customers to find Representatives easier and allows them to shop whenever they want. My Avon Store allows the independent Avon Representative to customise their online shop which they can direct customers to.



Katlego Modipane

Snr PR, Internal Communications & Corporate Affairs Specialist

Direct +27 10 205 5102  |  Tie Line: 3487 5102

Mobile +27 66 472 6471



Nontuthuzelo Zulu

Corporate Communcation Coordianator











The South African media are invited to submit their entries for the 2020 SADC Media Awards competition. The Awards were established following a decision by the Council of Ministers in 1996 to establish a sector that deals with matters relating to amongst others, information, culture and sport. These awards serve as part of ensuring a link, coordination and synchronisation between formal structures of SADC governments, civil society, academia, labour and the media. To promote regional integration and cooperation (cross-border issues), the awards aim to recognise excellence in journalism in the area of print, photo, television, radio as well as to encourage media practitioners in member states to cover issues pertaining to the region. Journalists who wish to enter the competition can access more information about the competition from the www.sadc.int and www.gcis.gov.za websites.


The forms and the 2020 competition rules can be found on the links below:


Forms: https://www.gcis.gov.za/…/2020%20Entry%20form%20English%20p…


Competition rules: https://www.gcis.gov.za/…/2020%20Rules%20of%20Competition%2…


Entries need to be posted or delivered to MDDA or any GCIS office nationwide marked:


MDDA-1st Floor

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Parktown, Johannesburg





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All entries must be submitted not later than 28 February 2020.


For enquiries, please contact:

Mr Ayanda Hollow Cell: +27 61 488 0634

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Issued by Government Communication and Information System (GCIS)


03 December 2019

Magaret Ndawonde picture
ted x

Mseleku receives an standing ovation for his blessed beyond disability speech

One of South Africa’s greatest and prevalent disability champions Blessed Sbonelo Mseleku amazed about 200 audiences that had gathered for the TEDx GreshamPlace at The Station Urban Events Space in Durban on the 16th of November 2019. Mseleku surprised the masses when he told his story on how he made it to success despite having a disability called polio.

The crowd at Urban Station event was buoyed by Sbonelo’s story and ability to influence and change people’s perspective when it comes to disability.

Mseleku highlighted how he made it from a rural area in Durban called Magabheni as an orphan to getting a bursary from Economic Development Tourism and Environmental Affairs, getting his first job at eThekwini Municipality’s Human Resources department to become a senior clerk, and becoming an award winning disability champion and entrepreneur. One of the awards he has received includes an appreciation award given by former Economic Development Tourism and Environmental Affairs MEC Sihle Zikalala for his wisdom and great work.

 Mseleku’s passion for uplifting persons with disability has guided him to mentor persons with disability within eThekwini Municipality to become dynamic and successful employees. He also mentors persons with disability on his personal capacity.

“My vision is to see persons with disability participating in the world economy, which is what drives me to become a successful entrepreneur. Anything is possible in this world” said Mseleku.

Blessed is also running his own business called Blessed Vision. It is a clothing brand that sells clothes that have sign language descriptions for every alphabet to spread deaf awareness.

TEDx GreshamPlace is an event that brings people together to share TED-like experience. It brings together vocal speakers to spark deep connection and discussions.

Written by: Siyabonga Ndlela